Auth0 vs Okta Workforce Identity

Auth0 and Okta are now under the same corporate umbrella, but they serve different audiences. Auth0 is the developer-first CIAM platform with the best SDK experience, customizable login flows, and MAU-based pricing suited for customer-facing applications. Okta's Workforce Identity Cloud is the enterprise IAM platform for employee SSO, lifecycle management, and governance. Organizations often evaluate both when they need workforce IAM (Okta's strength) alongside customer identity (Auth0's strength).

Choose Auth0 if you are building customer-facing applications and need the best developer experience with flexible authentication APIs, social login, and MAU-based pricing. Choose Okta Workforce Identity if your primary need is employee SSO, lifecycle management, and governance across enterprise applications. Many organizations use both — Auth0 for customer identity and Okta for workforce identity.

Okta Workforce Identity starts at SSO from $2/user/month; Adaptive MFA from $6/user/month (per-user tiers (billed annually)). Auth0 starts at Free up to 25,000 MAUs; B2C paid from $35/mo; B2B paid from $150/mo (per monthly active user (mau)). As always, the sticker price only tells part of the story. Factor in add-ons, implementation costs, and what's actually included at each tier.

It depends on how deeply Auth0 is embedded in your stack. Most teams run both in parallel for a few weeks before cutting over. Check whether Okta Workforce Identity supports importing your existing configs or policies. That's usually the biggest time sink.